This font type is further classified into geometric, humanist, grotesque and neo-grotesque. Designers usually use this font in the headings or the headlines since it does not have the embellishment at the end of every letter in a word. One of the most common font types used in the field of digital publishing is the Sans-Serif which is easily read and understood on a computer. The fonts and the typefaces are described as a style of the lettering which is used for communication. The word was formed on the stem of the classical Greek tekhne, whose original connotation was human skill or craftsmanship.Any graphic or web designers usually uses typography to convey messages to customers or visitors. In the early seventeenth century the word ‘technology’ was coined to denote the systematic treatment of these methods (Williams 1976: 33–4 Ingold 2000: 349 Ross 2005: 342). Until well into the seventeenth century, artists were thought no different equally described as ‘technical’. The dichotomy, however, dates back no more than three hundred years. This proposition, along with the third which I shall consider in a moment – namely, that, unlike drawing, writing is a technology – hinges upon a dichotomy between technology and art that has become deeply entrenched within the modern constitution. It is often alleged that drawing is an art, whereas writing is not. Let me turn now to the second of my four propositions concerning the distinction between drawing and writing. ‘Art’, derived from the Latin artem or ars, meant much the same thing, applying ‘quite broadly to all skilled craftsmanship, work, expert techniques… The word was formed on the stem of the classical Greek tekhne, whose original connotation was human skill or craftsmanship.
‘Art’, derived from the Latin artem or ars, meant much the same thing, applying ‘quite broadly to all skilled craftsmanship, work, expert techniques, technologies, and professions’ (Mitchell 2005: 6)…
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